Elderly and disabled population are dependent, to a great extent, on other people or devices that support them in their day-to-day activities such as locomotion, proper vision and hearing, and more importantly safety while performing these activities. Assistive devices provide greater independence to elderly and disabled population in performing their tasks, which can otherwise be a tedious task. Assistive devices such as ambulatory aids, hearing aids, braille translators, and text-to-speech readers enhances accessibility and convenience for disabled people.
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Aging upturns the dependency on others or assistive devices, for daily activities and living quality life. According to a report published in March 2016 by the U.S. Census Bureau, the share of world population aged 65 years and above is projected to increase from 8.5% in 2015 to 12% by 2030 and further increase to 16.7% by 2050. The report also states that the population in Asia and Latin America are rapidly aging. Japan is touted to be the oldest major country worldwide, with 26.6% of its population being aged 65 years and above in 2015. Therefore, demand for elderly assist devices such as hearing aids, reading aids and locomotive equipment (wheelchair, cranes and crutches) is projected to be high in Asia and Latin America during the forecast period (2016–2024).
However, the elderly and disabled assistive devices market, is witnessing intense competition especially from regional players as they offer products at a much cheaper rate. In order to overcome this challenge, market players are projected to focus on strengthening their distribution network and promote sales through strategic collaboration with distributors, hospitals, retailers and direct-to-consumers.
Increasing aging population supporting growth of the elderly and disabled assistive devices market
Geriatric population people aged 65 years and above, is expected to increase from 8.5% of the global population in 2015 to 12% in 2030, as per the report ‘An Aging World: 2015’ by the U.S. Census Bureau. Asia and Latin America are the primary regions which are expected to experience rapidly aging population. The elderly and disabled assistive devices market is analyzed to have large market potential especially in Asia and Latin America.
Regional players are intensifying the competition in the global elderly and disabled assistive devices market
The global elderly and disabled assistive devices market is extensively competitive attributed mainly to the entry of regional players offering low-cost products. This is influencing leading players such as Sonova Holding AG to increase their global presence through organic and inorganic strategies. Sonova Holding AG acquired AudioNova in September 2016, a Netherlands-based hearing aid manufacturer. This acquisition helped Sonova to strengthen its presence in Europe, by doubling the existing number of retails stores. Sonova Holding AG is implementing a vertically integrated business model by offering customized solutions to individual customers by expanding the number of retail stores. Similarly, other market leaders are anticipated to cement their distribution channels to capitalize on the global elderly and disabled assistive devices market potential.
Key companies covered as a part of this study include Sunrise Medical LLC, GN ReSound Group, Sonova Holding AG, Starkey Hearing Technologies, William Demant Holding A/S, Drive Medical Design and Manufacturing, Ai Squared, Wintriss Engineering Corporation, and Invacare Corporation