Betaine is an amino acid, which is available in both natural and synthetic form. Natural betaine is commonly derived from sugar beet and its derivatives such as vinasses and molasses. Synthetic betaine such as is widely available in the market. Betaine is consumed as dietary supplement and used in animal nutrition, personal care products, food & beverages, and pharmaceutical industry. Wide range of applications of betaine is due to its ability to donate methyl group and act as an osmolyte.
Betaine reduces risk of cardiovascular diseases, improves liver function & detoxification, and aids in digestion, therefore it is used as a popular dietary supplement. Rising health awareness among consumers and growing demand for nutritional supplements are driving growth of the global betaine market. For instance, according to Council for Responsible Nutrition, 68% of the American population consumed dietary supplements in 2015.
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Growing demand for sports nutrition is also increasing betaine demand as it improves muscle power endurance and accelerates muscle growth and fat loss. For instance, according to a study by Coherent Market Insights, global sports nutrition market is estimated to reach US$ 48.87 billion by 2025 from US$ 27.85 billion in 2016.
Betaine Market Outlook
North America held the highest market share in the global betaine market in 2017. Growing consumption of dietary supplements is a major driver for growth of this market in North America. For instance, according to Council for Responsible Nutrition, 76% adults in the U.S. consumed dietary supplements in 2017. Moreover, according to Canadian Community Health Survey, 45.6% of the Canadians consumed health supplements in 2015.
Asia Pacific is the fastest growing betaine market during the forecast period (2018-2025), owing to growing demand for nutraceuticals and healthcare products in China, Japan, South Korea, and India. According to International Trade Association (ITA), China is the second-largest pharmaceuticals market in the world with a total pharmaceuticals sales value of US$ 108 billion in 2015.
Players operating in the global betaine market are focusing on research and development, partnerships, and other strategies to develop new products and expand business. For instance, in July 2015, BASF and Solazyme, Inc. launched an algal betaine surfactant obtained from microalgae oil, to be used as personal care product. Furthermore, in April 2018, Cellucor launched C4 on-the-go carbonated pre-workout drink, which contains betaine as one of the active ingredient.
Key players operating in the global betaine market include American Crystal Sugar Company, BASF SE, DowDuPont Inc., Lubrizol Corporation, Nutreco N.V., Amino GmbH, Kao Corporation, Solvay S.A., Stepan Company, and Evonik Industries AG among others.
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