A diaper bag also known as a nappy bag is a storage bag that is equipped with several pocket spaces that is big enough to carry utilities required for taking care of a baby. Diaper bags are generally small enough and usually fit on or under the baby carriage or buggy and can even be carried as a backpack.
The global diaper bags market was valued at US$ 600 Mn in 2017 and is projected to increase to US$ 850 Mn by 2025 with a CAGR of around 6.2% during the forecast period (2018-2025). The major driver for growth of the diaper bags market is its convenience on account of the number of pockets and openings allowing the user to keep all baby related items and the ability to carry the same while travelling or for daily use. Some diaper bags are equipped with rigid handles and wheels so that the user can cart one around or travel, letting the person hold the baby more firmly, complete more mundane tasks such as paying, opening doors etc. while also reducing the possibility of a back pain. There are many types of diaper bags available in the market, including backpack, messenger, traditional, satchel, clutch, hobo, and tote styles. Most of these diaper bags are equipped with a padded mat for changing a baby’s diaper on-the-go.
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Among application segment, the travel use segment is expected to grow at the fastest rate in the global diaper bags market over the forecast period. Diaper bags help customers store only required items while travelling. Growing travel and tourism industry is driving growth of the global travel use diaper bags market to a certain extent. According to the World Travel and Tourism Council, global domestic expenditure on travel and tourism, in 2014 was US$ 340.4 Million, which increased to US$ 574.6 Million in 2016.
However, restrictions regarding the use of clear bags in selected public places is expected to thwart growth of the global diaper bags market. For instance, in 2018, The Nevada Wolf Pack football team announced a new clear bag policy inside campus sporting events for the safety of its patrons and to reduce security checking time. According to the new policy, diaper bags are not allowed in the stadium premises. Regulations such as these are expected to hamper growth of the global diaper bags market
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Some of the major players operating in the global diaper bags market include Carter’s, Inc., Sanrio Co., Ltd., Graco, J.J Cole Collections, SUNVENO, Trend Lab, LLC, OiOi, Arctic Zone & California Innovations Inc., Petunia Pickle Bottom, Storksak, Ju-Ju-Be, and Amy Michelle amongst others
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