3 steps to create a brand that stays in people’s minds

“Excuse me, could you repeat your company name?”, “Sorry to admit it but I forgot your brand name”, “What was your brand name again?”,… All of these thoughts are exactly what young entrepreneurs dread to hear. At the head of your VSE / SME, you hope to make an impression and not to be forgotten in the space of a few seconds. What a tragedy when your efforts do not bear fruit… Designing a brand that is unforgettable does not require being a superman. By following these 3 steps, your brand will soon be on everyone’s lips.

Carry out a market study

If you are starting a business, it is not to satisfy your desires but to meet a need. At the root of this need are human beings who want to be heard.

Who are they ? Where do they live ? What are their personal and professional aspirations? Before even starting a brainstorming session, you need to be able to accurately determine who you are talking to.

Once this step is completed, you will need to define your Unique Selling Proposition (USP) or value proposition and make it coincide with the expectations of your audience.

Work on the design

Now that your business has a soul, it’s time to give it a body. It is through its graphic charter, its logo and its typography that your company will take shape.

If you are wondering how to build a brand, you can’t ignore the graphics.

This is when creativity has fun and entrepreneurs start to jump with joy. Admit that it’s exhilarating to see your brand materialize before your eyes …

Transmit the message

From now on, your brand carries values ​​and targets a very specific audience. Through graphic choices thought out in the smallest details, it is able to communicate without emitting the slightest sound. Do you know what you have to do? Integrate your brand on your different platforms.

Whether the user goes to Facebook or Twitter, he must feel the same atmosphere. This does not mean that the content must be identical in every way …

Indeed, the 280 characters of Twitter cannot be used as during a Facebook post. Each social network has its specificities and it is up to you to adapt the message to each of them.

Conclusion: 3 mistakes not to make

There is always a gap between theory and reality … Despite a concrete plan of attack, you could lose your feet when it comes to putting your marketing strategies into practice.

To make your brand stand out from the crowd, avoid making these 3 mistakes at all costs at the risk of paying a high price:

  • Imitate a competing company;
  • Send conflicting messages;
  • Do not harmonize your online and offline communication.
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