Armor Lux the trendy clothing brand? Reviews and Presentation

First known for being a quality underwear brand, Armor Lux is today one of the largest French brands recognized for the originality of its collections inspired by the colors of the sea and the values ​​of Brittany.

Presentation of the brand Armor Lux

It was in 1938 that the French brand Armor Lux was created. Based in Brittany, in Quimper, more precisely, Armor Lux specializes in hosiery or the creation of underwear. The desire of Walter Hubacher, its founder, was to design and produce high quality underwear.

Due to shortness of breath due to a lack of innovation, the company was bought in 1993 by Jean-Guy Le Floc’h and Michel Gueguen. Their objectives were to maintain jobs in Brittany while diversifying the products, adapting know-how and greater flexibility in the organization of work.

To date, Amor Lux has been developing partnerships with SNCF and even the Post Office to dress their agents, but also establishes sports sponsorship and is interested in local cultural events such as the Vieilles Charrues festival to develop exclusive licenses.

Our opinion on Armor Lux

As soon as the website opens, we see Armor Lux’s inspiration for its Brittany and its Atlantic sailors with pieces such as the famous sailor shirt or the pea coat. If this brand has expertise in coats and knitwear, today it has diversified by offering polo shirts, t-shirts and even suits.

In terms of cuts, a heritage of sailor clothing, they are rather wide and we advise you to opt for a size smaller than yours if you want a more fitted cut. We also advise you to prefer the fittings in store to be sure of the right size.

We are on a good quality / price ratio when it comes to large parts like coats. The high quality being the wool used, flexible and warm at the same time, making it a piece of choice for cold and wet winters. Note that the finishes are also well thought out like the zipped pockets. However, for the quality of the sweaters, they may be a bit too expensive and you can find better quality in other stores for the same price.

The big downside of this brand is customer service. Indeed, several returns from dissatisfied customers indicate that it took them more than three weeks to have an exchange with the brand’s customer service. A user experience that can spoil the pleasure of coming back to the store again …

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