FrontApp Review & Alternative – Frontapp vs ClientFlow

FrontApp is one of the most popular shared inbox software. But there is a new competitor in town (Drum Rolls) which is ClientFlow. Now you don’t have to try all the available software and search for ‘FrontApp review’ to find the best one. We did it for you. Here we present a detailed analysis of the feature comparison between FrontApp and ClientFlow.

Shared inbox

ClientFlow receives your personal email conversations, your team’s group email conversations, and communications with your clients on a single, shared platform. Clientflow has all the essential features to let you manage personal, team and client conversations without the many features of email hosting software. Let me explain what Shared Inbox means using an example. Suppose you are part of your company’s support team, which consists of three members, and you want all emails sent to your help desk to be accessible to all three members, and any member of the group can answer to. So all you have to do is add a team named “Support”, then add your team members and authenticate the gmail account you want to share and you’re done. Add to that you can chat with your teammates by adding comments and you can also tag them using @.

Frontapp was supposed to be full-fledged email management software. It offers features like shared inboxes and internal collaboration in addition to email hosting software like gmail.

But she is completely oblivious to all of the other customer management activities like project management, time tracking, invoicing, etc. At the most, you could use the integrations they provide like Asana, Hubspot, and Zoho CRM in case you use these tools. Even then, you will have to switch between them to manage your customers.

On the other hand, ClientFlow treats internal communication and client communication as a part of client management and allows you to perform other client management activities like task management, time tracking and invoicing on one single platform without having to switch between multiple tools.

Communication with clients

There is no concept of customer in Frontapp. In order to keep track of all customer conversations, you will need to create a new label for each customer and manually add them to each incoming conversation. Organizing communication with customers and standardizing the customer approval process is a snap in Clientflow.

Also in ClientFlow, you can organize your emails according to clients and projects. Just select a customer and you have all communication with them in one place. The same goes for projects. You just have to go and select a project and you will have all communications related to that particular project in one place. Could it be easier?

From Frontapp I don’t need to do a comparison as there is no such feature in Client and Project.

User interface (UI)

Frontapp’s user interface is completely different from that of gmail, which means it will take some time for you to get used to the new button positions, terminology, etc. For example: Gmail tags are called tags in Frontapp.

Clientflow’s user interface is very similar to gmail and you get used to it pretty quickly.

Attach files and documents

FrontApp does not allow you to attach documents and files from google drive, dropbox, facebook and instagram. It also does not allow easy drag-and-drop attachment.

Clientflow makes it easy to attach files by drag & drop and lets you attach files directly from your google drive, dropbox, facebook and instagram accounts.


This is one of the features that the ClientFlow team is extremely proud of and will serve you well. There are many pre-built templates for you to choose from such as Integration Templates, Status Update Templates, Feedback Templates, Invoice Templates, Meeting Templates, Meeting Templates, approval and much more. Plus, you can create and customize your own set of templates anytime you want, so forget to write those long, similar emails over and over again.

From FrontApp you can add canned responses, but they cannot be grouped under different categories like in ClientFlow so it will be more difficult for you to search for a model you have built when you want to use them .

Send emails from a personalized address

As soon as you sign up for ClientFlow, you get a personalized ClientFlow email address from which you send and receive emails instantly. Yes, no authorization and agreement box to check. It’s that simple. After that, you can obviously log into your gmail account whenever you want.

In FrontApp, it’s not that simple. You’ll need to validate your gmail account and give FrontApp permission to read and send emails from your gmail account before you can even get started. It’s not a good way to start, is it?

Sending emails for approval

Once again, this is a feature that will be extremely useful to you. In ClientFlow, you can choose to send an email as a standard approval and select an approval template directly while composing the email and make changes to it or you can choose one of your custom templates .

Now comes the interesting part, the email that the customer will receive will have two options at the end of the email: “Accept” and “Reject”. This makes communication with the customer extremely easy. Customers will have the option to communicate with you in the same thread before approving by simply replying to mail. Can it be easier?

Again, FrontApp does not have this feature and does not differentiate approval mails from other mails.

Email tracking

How many times have you been worried that your client or someone else has read your emails? You really want to know if they’re reading it or ignoring your emails, right? I know, it happens quite often. Well you are not alone it happens to all of us. Not anymore. With ClientFlow’s email tracking feature, you can track exactly when your emails were delivered to recipients, when they opened it, and how many times they opened it, with the time mentioned for it all. All you have to do is open the email and go to ‘Show activity’ at the bottom. It’s easy, isn’t it?

In FrontApp, there is an Inbox Analysis section, which can give you an overview of your emails for a specific period of time. Information like number of emails, your response time, which customer sends you the most emails, etc. can be found in the analytical section.

Frontapp Price

Ok so let me start with FrontApp this time for a change. They have three plans: Basic, Premium, and Enterprise which cost $ 19, $ 34, and $ 69 per month per user, respectively.

Let me start with the basic plan. Thus, in the basic plan, you will only be entitled to one integration, that is to say that you will only be able to connect Frontapp to one other application. In the first point, I mentioned that due to the limited functionality that FrontApp offers, integrationS (“yes, with a capital S!”) Becomes necessary. Also, they don’t provide other features like API / Plugins in the base plan. So this plan is completely obsolete.

Now for the Premium plan you get unlimited integrations. Sounds good, doesn’t it? But not quite. Let’s say you’re stuck somewhere (which you will be because of their confusing user interface) and want support and training for their product. Now you call them or send them an email, hoping that you will finally learn how to use their product, but do you know what’s going to happen? (Prepare to be surprised !!!). They will either ask you to pay extra for training or upgrade your plan to Enterprise because they provide support and training only to Enterprise customers.

So ultimately, after all that hassle (if you want to continue with FrontApp), you will have to be an Enterprise member and pay $ 69 per month for each user on your team. So, make sure you have your pockets full when you opt for Frontapp.

For ClientFlow, it is quite simple and straightforward. You pay $ 19 per month per user and you get all the features and integrations we have. Really !!! It’s that simple.

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