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Holding trade shows is ideal for getting people talking about your business and showing its existence, but once you’re at this show you have to attract visitors. The best is to have goodies flocked with your logo, people will come to see your stand and leave with such a gift. But then why is this essential, what are the best goodies.
How to choose the right personalized goodies?
The choice is quite important regarding this type of object, you can find useful goodies or goodies, which have more the role of being cute. More commonly we find pens, promotional USB keys, but also key chains, soft toys or even less usual but original caps.
It is important to choose the goodies well, they communicate your image, they must correspond to the target you are looking for, but also to your current customers. Ideally, to be more effective and impactful for the person receiving it, it is for the object to be original. You can choose a rather classic object like a usb key and make it original by means of the inscription of your mark, its shape or its color.
What are the different advantages of these communication objects?
Giving a gift to your customers or prospects is always very appreciated, few people don’t like receiving a gift. But doing it with a strategy in mind is even better for the business and has many benefits.
Your brand image is spread
Advertising items personalized to your image are an ideal solution to convey your brand image. Integrating your logo on an object allows you to be talked about on a large scale externally. By choosing useful goodies as seen above, it will be used continuously by the person who received it, but it will also be loaned and will therefore affect other people.
Goodies help build loyalty
They are bound to be happy to offer their customers personalized products. You can offer them some to thank them, for a key date, they will have the feeling of being privileged. To go even further, you could become a sponsor of one of your client’s events, by offering prizes, for a sporting event for example.
Goodies a way to communicate effectively at a lower cost
Such a communication campaign, with goodies, such as USB keys or even pens at a much lower cost than a classic communication campaign. You will be able to purchase these products in bulk and they will usually be distributed in person from hand to hand.