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Considered as the very first contact between the brand and the customer, the reception is the starting point of the customer-company relationship. He identifies with the way of offering the customer the service he requests. As such, hospitality brings together a set of gestures, attitudes and devices put in place by a company, and likely to bring the customer to return. The welcome begins when the customer arrives in a business, continues while he visits or makes a purchase, and ends when he leaves. We therefore admit that if advertising improves the visibility of a company, the quality of the welcome offered can do even better: it helps to retain customers. Here we offer you the essential points to help you better understand the reception function in the company, and the hospitality profession itself.
Careers of customer reception in companies: The choice of work-study
In business, the customer is any natural or legal person who buys a product or service from the business in exchange for payment. It therefore seems obvious that the survival of a company inevitably depends on the influx of customers, and the volume of purchases of the latter. This is why, among the key points of customer loyalty, the reception is at a place of choice. In all companies, there are two main types of reception:
- face to face also called direct communication;
- reception by telephone, qualified as indirect communication.
Whether face to face or by phone, when a business receptionist receives a client with a smile and professionalism, he influences the client’s first impression of structure. In the same way, a rapid support of the customer as well as an attentive listening of his request satisfies him, and improves the point of view which he has of the company.
Clearly, the image of a company is largely determined by the skills of the reception manager. This profession therefore requires having many interpersonal skills. To acquire the skills necessary to manage the reception of a company, it is possible for students to follow a work-study training in Marseille, in particular to train part-time, while putting into practice in a company the lessons received. .
That said, it should be noted that the reception of customers does not depend solely on established communication. It also refers to the framework and the services offered by the company. In fact, the client is in a permanent search for satisfaction with regard to the company’s services and services. Thus, a pleasant environment will be likely to keep him in a good mood, even if he is on hold.
Better still, when special attention is paid to the proper maintenance of the premises, to storage, to the harmony of colors or even to the choice of the carpet, the customer naturally feels at ease. The receptionist himself is then in a framework which favors the accomplishment of his mission.
Receptionist: why opt for work-study?
Unlike general education, work-study training is a form of education that combines theoretical learning (classroom lessons) with on-the-job practice (work in a company). Most often advocated by vocational training structures, it offers many advantages and is increasingly widespread in most parts of France. So, if you are, for example, a bachelor living in Marseille and wish to benefit from work-study training, you will easily find numerous training centers on site specializing in work-study programs.
In the form of an apprenticeship or professionalization contract, work-study programs benefit both students and employers, while making young people more employable on the market. In addition, the main advantage of the work-study program is that in addition to receiving all the theoretical lessons relating to the profession during a regular course, the student can also learn concretely the job of receptionist in the field, in real conditions. With qualified professionals, who already have experience, he will be able to discover his aptitudes as receptionist, and question in a pragmatic way his capacity to exercise the profession. The other advantage of the work-study program lies in the remuneration that you will receive as a student.
The ARCU Bac, Reception and Customer and User Relations
Replacing for several years the BAC Pro Services, the BAC ARCU (Reception and Customer and User Relations), is a new professional diploma, and whose courses are given alternately. It provides you with all the essential knowledge relating to reception and customer advice. In addition, it equips you with skills needed to practice in the commercial field, which is precisely in connection with reception and customer relations.
The conditions of access to training to obtain the Bac ARCU may vary depending on your profile: you have the possibility of being accepted by holding a CAP in the hospitality sector, or by having a level of the third class. In the first case, your training will take place over a two-year period, while the second requires three years of training.
Here are some skills or qualities that will help you be more successful in this type of training:
- to be attentive and to listen to the other;
- to have self-control;
- be available ;
- have good interpersonal skills and personal discipline.
As for the pace of the work-study program, it is two days of theoretical lessons at school, and three days of practice in a company. General education, with subjects such as History and Geography, Mathematics or French, to specialized lessons relating to reception and the relationship with customers and users, the Bac ARCU training offers you a wide range of knowledge.
The training allows you to identify various concepts concerning the economic and legal framework of the hospitality professions, as well as the practices and techniques of reception, assistance and advice. It also helps you to acquire the elements of knowledge and know-how which will help you to better analyze and deal with the specific situations with which a receptionist may be confronted.
During your training you will use many tools such as multifunction copiers, switchboards, cash registers and badge machines. As for the opportunities for the Bac ARCU, they are mostly found in the fields of health, tourism, culture, banking, catering and hotels, and transport.