The flyer is one of the most effective physical communication media there is, but reaching your target and being impactful is not always an easy goal to achieve. You have to know how to stand out from your competitors, be original and communicate in the right place, at the right time and to the right audience.
Here are some tips for creating an effective flyer!
Know your target
To define your target, you have to ask yourself the right questions. An effective flyer is one that caters to the right audience.
You must first of all know the type of target population, because the impact of the message will not be the same depending on the audience: children, adolescents, retirees, adults, athletes, companies, etc.
You must therefore know in what form you plan to distribute the flyers: street-marketing (in the street), in shops, in salons, etc.
You should also ask yourself what type of message you want to send: is it a promotion? An exclusive offer? From a warning? Opening a business? etc.
All these questions will allow you to define the message you are going to convey.
Define the message to convey
It is important to clearly define the message, what you want to communicate to your target. This is certainly the most valuable question to be answered, because don’t forget! A flyer must be understandable by everyone to be effective.
So that the message passes easily to the greatest number and especially to its target, it is essential that it be precise and clear.
Your message should relate to your brand image and your business. So avoid long sentences or long speeches, and instead use verbs that encourage action such as “discover”, “win”, “do not wait”; “Offer yourself”, or powerful keywords like “offered”, “free”, “promotion”, “exceptional” (…).
The goal is to attract the attention and curiosity of the target, which is why your flyer must also be original …
Have an original flyer
Several elements come into play when it comes to creating an original flyer: the choice of typography, format, colors and the choice of images or illustrations. The choice of your flyer will therefore depend on your offer and the message you want to convey.
The choice of format is not necessarily the biggest problem. Several formats are common for flyers: A5 format (148 x 210 mm), A6 (105 x 148 mm) and envelope format (100 x 210mm). Regarding the type of paper and the weight, do not take a paper that is too light. The most common basis weight is 135 grams / m².
It is especially how to highlight the message to be conveyed that is problematic. This is where the expression “a picture is worth a thousand words” takes on its meaning ”. Indeed, by choosing a beautiful visual with a simple, refined typography that is easily readable, it is easier to reach your target. The message should be kept simple, as we said earlier. Finally, for the color, it must be in line with your brand image and your activity.
For the creation of a flyer, choose a graphic design studio, freelance or professional image that will provide you with advice and expertise in order to obtain a homogeneous rendering and the image of your communication.
Print and distribute your flyer
Once all these rules are respected you will be able to move on to printing the flyers in order to distribute them. Many printing companies offer this type of service, such as this printer in Bordeaux.
Before distributing your flyer, make sure that all of the following elements appear: logo, colors, company name, telephone number and contact email, physical address and / or website address, and of course the message .
Example for a gym
Take the example of a gym that wants to communicate to a large audience. The goal for her is to introduce her room to the greatest world. This is why the message will remain simple and inciting to action: “Come and discover our new fitness room and take advantage of a FREE TRIAL”.
For a gym, we often find rather “flashy” colors such as orange or apple green: here is an example, but we can find thousands of them and get inspiration on pinterest or flickr for example.