Very important for the development of a business, customers constitute the main source of profitability of a business. More essential, loyal customers are a significant resource for any firm. In reality, they assure him a minimum of sales as well as an alternative turnover. Given this situation, they deserve to be rewarded by the company they are used to. How can a business reward its most loyal customers?
Reward loyal customers with freebies
An important part of the business strategy, the giveaway is a simple, but effective means of gratification. Indeed, the customer who is offered a gift by the company feels valued by the latter. However, it will not be about giving just any gift to your most loyal customers.
For more impact, find unique and personalized gifts on Maxilia. However, make sure that these goodies are branded with your brand name and colors. In addition, you can also set up a loyalty card program, points or promotions. Thus, you will be able to create an accurate database of your regular customers.
Organize an event where your customers could be invited
Like anyone, your customers like to feel unique and valued. In order to retain them more, it would be appropriate to play on this feeling. To do this, you can invite them to an event organized by your firm. It could be a private sale, the launch of a new product or simply a year-end party.
For the occasion, give your guests special treatment so that they really feel VIP. It will therefore be a question of making a point of honor to the success of the said event. For this purpose, you will have to prepare a good animation of your evening. For example, you can bring in famous musicians, using a DJ who is used to commercial events is also a good idea.
Also, don’t let your guests leave the evening empty-handed. This event could also be an opportunity to offer them some objects bearing the image of your firm.
Why is it so important to retain the best customers?
Any expert will tell you, retaining a customer is much less expensive than canvassing new ones. This last option involves a whole process that could turn out to be really cumbersome.
In addition, the loyalty of an already acquired clientele has real advantages for a company. Already, it allows the firm to have more or less stable turnover. Also, you should know that a regular buyer spends on average 20% more than an occasional one.
This is mostly due to the trust your loyal customer has in you. Also know that a regular at your store will become an ambassador for your products. Seduced by your services, he may unconsciously advertise it to his relatives.
Better, it will post rave reviews and comments on your website. You will agree that this will increase your customer portfolio without much effort on your part. You will thus increase your notoriety and strengthen your positioning towards your competitors.
How to win loyal customers?
Before knowing how to retain customers, it is important to know what customer loyalty really is. In fact, it is simply an emotional, cognitive and conative feeling that a consumer has for your firm. It therefore emerges that a loyal consumer has developed a certain “friendship” towards you. Building loyalty therefore implies strengthening this friendship using the appropriate tools.
It will already be a question of offering an impeccable quality of service and products that meet customer needs. Also, you will have to set up a personalized relational follow-up with your consumers. All you need to do is maintain a blog or create a Frequently Asked Questions page on your website. However, be sure to take into account any concerns that come to you.
Far from being trivial, loyalty is a real pillar for your business. To succeed, dare to step out of your comfort zone.