Goodies are part of a really effective communication tool and have been for several years. Why is it an essential advertising element in a marketing campaign? But which ones will be really effective.
Why is it still so effective?
A gift is always a pleasure, this is one of the reasons for the popularity of goodies, but it is not the only one. These advertising objects allow for discreet communication and are real levers for loyalty.
Discreet, but effective communication
Despite all the communication possibilities today, thanks to the Internet and various digital tools, advertising objects remain very popular. Goodies are not ephemeral advertisements, they allow a brand to be disseminated in a discreet way, with objects that are generally used on a daily basis.
One of the most effective loyalty levers
These goodies are generally technological or useful objects such as mugs, pens or even bags. They are used regularly or even daily, the brand is therefore disseminated and people remember the origin of this gift. They will remember the company’s gesture and appreciate it. It is therefore a good brand image for the company and a first act of customer loyalty.
What are the best goodies to offer to potential customers?
Today in addition to utility, we must not put aside the environment, which is more and more important in people’s minds. It is therefore necessary to offer goodies taking into account this one, to be original, a high-tech gift always makes tilt. And who doesn’t like to take care of yourself, sports and wellness accessories are also at the top of the rankings.
Reusable water bottles and mugs to think about the environment
Gourds and mugs are highly appreciated, in fact they allow you to no longer use plastic bottles or cups, they can be used in the office or daily. Choose advertising mugs on goodiespub, they perfectly meet this demand, bamboo mugs, insulated in recyclable plastic. The water bottles will accompany your client throughout his working day, but also afterwards in transport and at home.
Opted for high-tech
Everyone loves to receive a little high-tech gift, such as a power bank, bluetooth speaker, phone mounts, and many other choices available to you. This allows you to spread your brand on trendy objects, which will be used every day. They are also great for attracting potential customers to an event, as the attention is strong and shows your generosity.
Sports and well-being accessories are very popular
Few people today do not take their well-being into account and do not exercise regularly or not. In this category, we find water bottles, but also connected bracelets, running pouches, toiletry bags, mini-mirrors and many others. These are much appreciated and widely used gifts, customers will be delighted to receive one of them.