It is nothing new that online presence has a positive impact on the success of a business. However, the potential of SEO (Search Engine Optimization) and the role it can play in a web marketing strategy is often overlooked or underestimated.
These days, search engines are the primary means by which people search for information (booking vacations, news, offers for a specific product or advice before purchasing a service, etc.). Being positioned on one of the top positions in search engine results is the surest way to attract users, reach a specific target of people, and increase ROI.
Investing in organic SEO is now more important than ever and every business needs an SEO strategy to properly tackle online marketing.
The SEO agency, Artem, has identified a list of advantages that make SEO important.
SEO increases your site’s visibility on search engines
Every day, billions of Google searches are performed by people looking for information. Without SEO, your site is likely to sink into the web and never be seen by users.
Users who search on Google tend to only consider the first results they see. SEO is necessary to position yourself in the first search results.
Effective SEO increases a website’s reputation
SEO is one of the most effective tools for grabbing attention, building trust, and gaining credibility. Based on how you use optimization techniques to determine who you are, what you offer, and why that makes a difference, you will get more or less effective user engagement. If you prove that you have a valid response to a user’s request, you will find that you have won a new customer.
SEO gives credibility to your business
The higher you are on the search engines, the more credible you are to users. First of all because the first results are the ones that are taken into consideration first, and secondly because the company that appears in the third, fourth and fifth pages gives a feeling of unreliability.
Not showing up in search results is a symptom of unreliability. Users who search on Google tend to trust more companies that appear first in search results. Thus, SEO not only increases your visibility on the web but also improves the image of the company.
SEO has a high ROI
SEO (like all online marketing media) rewards your business for its efforts far more than any other traditional advertising medium. The reason SEO has a high ROI is because it is part of Inbound Marketing, which is all about intercepting users who are actually interested in your products. It doesn’t interrupt the users’ TV program, it doesn’t take up space in a newspaper page, it doesn’t interrupt the favorite song of the moment: the advertisement appears when it is searched, when there is a real need that product or service.
There is no longer any need to convince the user to buy from you, he is the one who looked for and found it! In other words, with SEO, half the battle is won before you even start.
There is no doubt that SEO is important to the online success of your business. Being a technique that must always be readjusted according to the changes promoted by the network, working with an SEO professional will help you position your site on the first page of search engines, improve your reputation on social networks and always capture the attention of new consumers.