Why optimize the loading time of your website?

The goal of any online sales site owner is to drive traffic to their site to get conversions. But not all visitors turn into customers, and some internet users won’t even be interested in your content.

Indeed, the main reason that a visitor does not stay on your site is the loading time. The longer the load time, the more likely you are to lose customers before they even become one. On average, the load time for a web page is 3.21 seconds. While this might sound quick to you in theory, it’s a different story on the pitch.

Why is speed important?

The speed of a website is good for the user experience and for SEO.

It is worth noting that the average attention span of a person is only 8 seconds, compared to 12 seconds in 2000. If your website takes too long to load, you may lose the attention you have. successful enough to capture to convince the user to visit your site.

Too long a page load time can increase your bounce rate, which is the speed at which users leave your site before clicking to another page on your site. Likewise, shortening your URLs is important. Indeed, short, clear and concise links allow the user to know directly on which page he will land, enough to keep his attention a little longer.

Also, this reinforces the security image of your website, so the Internet user should be a little more patient if they are sure that your site is secure. Often, slowness rhymes with risk in the minds of users, so be vigilant on this subject. Not to mention that Google takes into account the analysis of the loading speed of the pages to make its rankings. The faster the site, the more likely you are to land on the coveted first page of results. Additionally, user experience is a ranking factor in itself: fewer bounces lead to more favorable impressions on search engines.

Increasing page speed also has an impact on your conversion rate. A case study showed that a faster load time of just one second led to 27% more conversions.

How to speed up your website?

The ideal website load time is 2.4 seconds. If yours is taking longer, you can optimize the page speed of your site by changing the following two things:

1. Optimize images

Have you ever noticed that on slow websites images are often the last thing to load? This is because these images are large, even though they are static. The larger your image files, the more detail they contain – and the longer they take to load. You must therefore compress your images, but not only.

A website has a lot of hidden codes to make everything work, much like a backstage plan or network. These include code like HTML or CSS, which controls the look and feel of your website, and JavaScript, which enables dynamic website functions. Each of these should load every time a user accesses your site in order for it to work the way you want it to. Remember to compress your code as well.

There are other manual settings that you should also make. Remove spaces, commas, and other unnecessary characters from your code. This helps reduce the amount of data your site has to “read” to load properly.

2. Decrease redirects

Every time your site redirects a user, it adds an extra step to the loading process. Another step means it takes longer for your user to get there.

The 301 and 302 redirects are server side (meaning that the site administrator creates these redirects) and are used when you delete a page and want to avoid a 404 error. To minimize this, change all internal links to l ‘Destination URL.

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